With all the attention being focused on the court, John Calipari took to Twitter to announce some exciting news on Thursday. His team has been signed to an NIL deal, while Jacob Toppin and Chris Livingston have also both landed separate individual deals.
Our entire team just signed an NIL deal with a national advertiser and Jacob and Chris also each just signed their own NIL deals for nation-wide campaigns.— John Calipari (@UKCoachCalipari) February 23, 2023
That is the Kentucky Effect!! pic.twitter.com/SBZBuDyz5R
With not a lot of detail out in regards to who the contracts are with, according to Jack Pilgrim of KSR, each deal is with several large companies in the US.
The team deal has been signed with Morgan & Morgan, who has been a consistent partner with UK Athletics throughout the years. If you remember, they helped the Kentucky program roll out an NIL campaign last season featuring players in an ad running through Times Square before the Champions Classes last season.
For the individual deals, according to Pilgrim, Toppin has signed a deal with AT&T, which will roll out a new ad campaign. Livingston has signed a deal with Beats by Dre.
With a lot of questions still remaining about where this season goes, one thing remains clear...if you come to play at Kentucky, the stage you play on speaks for itself.