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Thursday Headlines: UK’s NIL Rules Edition

The UK Athletics Department put out the university’s policy with NIL beginning today, while Dontaie Allen lands an apparel deal.

Dontaie Allen UK Athletics

Name, image and likeness rights begin today in college athletics, and as the landscape of college sports changes, UK Athletics released its NIL policy.

It seems pretty standard. Athletes have to disclose what event they are doing seven days prior, and there is a list of types of businesses they are not permitted to do business with.

a. Lotteries, Casinos, sports wagering facilities, online equivalents

b. Products and establishments that market products exclusively to those 18 years of age or older.

c. Adult entertainment (i.e. strip clubs, pornography, etc).

d. Tobacco, marijuana, nicotine vapor products, etc.

e. Apparel, sportwear, footwear, athleisurewear during all team activities (CARA & RARA).

f. Providers of higher education (other colleges and universities), health care, and related services

B and E seem to be the most potentially concerning. With a number of sports bars in the area, B suggests that a UK student-athlete would not be able to endorse establishments that promote alcohol. Category E seems really broad, and could encompass quite a number of potential business partners.

UK has set up an information headquarters as everything prepares to change. You can find that here.

Let’s settle in.

Tweet of the Day

Good to see Darius hanging around the program.

Current Kentucky Wildcats guard Dontaie Allen is among the first UK Athletes to land an NIL deal. Check out what Allen is offering here.


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