A major perk for student athletes in regards to NIL could be coming via Twitter.
According to Sports Illustrated’s Ross Dellenger, Twitter and Opendorse have partnered together to allow student athletes to make money off of sponsored videos on Twitter that uses the platform Amplify.
An @SINow exclusive: #Twitter & #Opendorse are partnering in a venture to allow college athletes to monetize content thru Twitter’s video sponsorship platform Amplify.— Ross Dellenger (@RossDellenger) June 3, 2021
Soon, NCAA athletes will get a cut of ad revenue from videos they publish on Twitter https://t.co/x0ExqSPWLi
Student Athletes are able to start monetizing their name, image, and likeness starting on July 1st in 17 states that have passed the bill. This deal is a huge way to start this period off with a bang.
If you spend anytime on Twitter than you have for sure seen sponsored videos. Most of the time they come from major companies such as ESPN, NFL, etc.
But how successful can this be and how much could go into the athletes pocket? Here is an excerpt from Dellenger’s article speaking to Opendorse’s co-founder and CEO:
“Predicting how much revenue an athlete will generate from an ad campaign is difficult, says Blake Lawrence, the co-founder and CEO of Opendorse. But he believes that advertisers see the opportunity to connect with college athletes as a “blue ocean.” He says athletes have a 20 times higher engagement audience than their own teams.”
This deal will allow major brands such as Nike, Adidas, and Coke to allow the athletes be apart of ad campaigns they would run on Twitter. With those three brands being the featured top-three, one can expect that this is about to get really big.
Either way this is a win for student athletes. They have long earned this right, and it’s good to see it starting off in a big way.
You can read all of the article here.