The University of Kentucky Athletics Department is anticipating legislation regarding name, image, and likeness rights in the near future, and announced a new program intended to benefit student athletes titled “The Kentucky Road.”
According to UK, “The Kentucky Road enhanced suite of benefits specifically for UK student athletes will be curated by bringing together resources available through the University of Kentucky’s world-class academic and student-development professionals alongside the best external vendors.”
Some of the benefits include:
Benefits include, but are not limited to:
Providing industry-leading support for leveraging individual social media presence through education, opportunity and data-backed insights.
Extended scholarships until a bachelor’s degree is achieved.
UK Athletics has even designed a website to showcase the department’s commitment to student success.
And it seems like John Calipari is a fan.
My hope is that by next summer we involve all parts of our campus — business, accounting, marketing, law, etc. — to do a summer seminar that would be open to all athletes to help them understand & utilize NIL AND to educate & prepare them as they move on professionally beyond UK.— John Calipari (@UKCoachCalipari) June 16, 2021
It’s still not certain what NIL rights will look like, but there’s no reason that Kentucky shouldn’t be at the forefront of it in the college landscape.
Hopefully this is a part of that. You can read the full release from UK Athletics here.
Tweet of the Day
Today in 2019 Anthony Davis was traded to the Lakers. This is Davis’ first Sports Illustrated cover from 2012 when he played for Kentucky #nba #NBAPlayoffs #lakers #LakeShow pic.twitter.com/2FJqm61FGC— CGC Sports Illustrated (@CGC_SI) June 15, 2021
Always thought this SI cover was great.
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