College athletics has changed dramatically over the course of the last year. With the one-time transfer rule while NIL in now in place, athletes have as much freedom as there has ever been at the college level, especially in regards to name, image and likeness deals.
We’ve already seen Kentucky Wildcats across different sports like Wan’Dale Robinson signing a big deal with Stockton Mortgage or Dontaie Allen getting one with Bojangles.
Well, it’s time to add another deal to the list.
This week, freshman point guard TyTy Washington announced a new deal he signed with Blue Grass Motorsport Porsche out of Louisville. As a part of the deal, the star freshman got himself a new ride.
John Calipari made it known that when the NIL laws passed that, “no one should be able to benefit more than the players at Kentucky.”
He continued on with that sentiment this week at Media Day.
“Kids come here because of the culture, because of the basketball,” Calipari said. “They want to be coached up. They want to compete. They’re not promised the world. They don’t come here because of name image and likeness.
“But let me say this. To this point, our players have the most transactions on our campus, and there’s only really 10 of them taking advantage, and they have the most transactions on this campus. They’re benefiting by this.”
Coach Cal also spoke to the way that they are teaching the players different financial literacy skills, to help out in the process.
One of the big fears to some fans was the effect it might have in the locker room. Coach Cal also put those fears to bed yesterday as well.
“No effect on the locker room,” Calipari said. “As a matter of fact, I asked them one time, went through and individually, not as a group, and they all were like, ‘Is this having any effect on (you)?’ They went, ‘What? No, we’re all happy. We know some are going to do better than others, but Coach, we’re all involved in this.’
“Our walk-ons are involved in it. That’s how you get to the number of transactions that we have, and still, three or four companies have already called about doing more.”
With the resources and the brand that comes with playing for Kentucky basketball, there isn’t a better place to strike big NIL deals in this new era.