The National Basketball Association will have a new official apparel provider for the foreseeable future.
The league announced today an eight-year global merchandising and marketing partnership that will make Nike the official on-court apparel provider beginning with the 2017-18 NBA season.
"This partnership with NIKE represents a new paradigm in the structure of our global merchandising business," said NBA Commissioner Adam Silver. "As our exclusive oncourt apparel provider, NIKE will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products."
Adidas will continue as the NBA's apparel provider until the 16-17 season. Once the new deal kicks in, the Nike swoosh will appear on the uniforms, which will be a first for the NBA.
In addition, the partnership will activate around several NBA events such as NBA All-Star Game, NBA Global Games, NBA Draft and NBA Summer League.