March Madness (and college basketball in general) actually have more popularity here in Canada than one might think.
How I adapted the Kentucky Wildcats as my team to cheer for is another story, and I'll be happy to answer it, but I won't here (maybe in the comment section).
Being Canadian, our sports channels don't carry very many NCAA games... very few until at least the conference tournaments, anyway. I mainly rely on fellow UK fans on Twitter, and periodic updates, and I catch a game whenever I'm able to watch one.
However... here in Canada, the media has started to shove the Kansas Jayhawks down our throats.
TSN (Canadian equivalent of ESPN) has said they will be covering every Kansas game. I see it on local news channels all the time. The newspapers always have full articles on the Jayhawks. None of which have anything on any other team.
It seems like they assume that every Canadian NCAA basketball fan is a Kansas fan just because they happen to have a Canadian (Wiggins) on their team. If I recall correctly it was like Baylor a few years back, with Heslip.
I don't understand it. Being Canadian shouldn't make Wiggins any better or worse of a player than he actually is. Like any player in any sport, it should all be based on actual skill.
It's not like we don't know NCAA basketball exists here in Canada. We very much know it exists, and March Madness, as I stated above, has huge popularity here.
Now, how does Kentucky tie into this? It's simple. I find this year I'm ramping up my Wildcat pride (quite a bit!) since everyone around here has suddenly become a Kansas fan.
Those fans can go ahead and chant Rock Chalk. I am remaining a loyal member of the Big Blue Nation.
(Disclaimer: I do not hate Kansas. I'm just sick of the Canadian media assuming I'm a Kansas fan just because of who they have on their team this year.)