If you haven't seen this yet, it is truly awesome:

This contest between Kentucky and Louisville is producing some of the most incredibly creative and interesting YouTube videos I have seen in a long time. There is nothing like an enormous game with a rival to help fuel the creative juices of all involved, and I have no doubt there is some cool stuff out there for Louisville fans as well.

One of the things that we should not be critical of in this affair is partisanship. In my mind, this rivalry is a national treasure, and the partisanship of the fans for both the Louisville Cardinals and Kentucky Wildcats are what makes it incredibly special. With that said, consistent with our mission and guidelines here at A Sea of Blue, we want to be partisan without being mean sprinted, rude, or juvenile. It is possible, as we have achieved this goal many times over the years -- every year, in fact, when we play the Cardinals.

Enjoy!