Apparently, it happened five times today on the Mike & Mike show on ESPN. You can listen to the segment itself here.

The Twitter reaction has been fascinating:

Source told me yesterday that Bob Knight got approached by ESPN yesterday and was told to knock it off. He said "Kentucky" five times today

— Matt Jones (@KySportsRadio) March 21, 2012

I'm not really surprised at the suggestion that ESPN finally told the former Indiana Hoosiers coach to stop with the childishness. It's funny a few times, but there is a point at which it becomes more than a distraction. Apparently, we have passed that point. Here's more:

It's clear that ESPN stepped up to protect their integrity by telling Knight to stop being childish.virtually entire segment was on UK/IU.

— Larry Glover (@larrygloverlive) March 21, 2012

It appears to be a consensus that ESPN did, in fact, tell Knight to knock it off. Bully for them.

Some more reax on Twitter to Knight finally mentioning UK:

For what it's worth, multiple mentions from Bob Knight about Kentucky in that interview. So, we can all move on now right?

— Chris Littmann (@chrislittmann) March 21, 2012

Did I just see a pig with wings dart by my window? Bob Knight said "Kentucky" and "Indiana." Oops, there goes another one.

— Terry Hutchens (@indystar_hutch) March 21, 2012

Did he also spontaneously combust? RT @joshfrank: @awfulannouncing Bob Knight just mentioned Kentucky on @MikeAndMike

— Awful Announcing (@awfulannouncing) March 21, 2012

Just in case you still can't believe it, Deadspin has video:

VIDEO: Here's all five times Bob Knight said the word "Kentucky" this morning, along with a relevant transcript deadsp.in/GCGwXd

— Deadspin (@Deadspin) March 21, 2012